PLAYLORD

Create compelling campaign visuals and social content to promote Playlord’s seasonal collection online and in window displays across seven Hong Kong stores.

Client Objective:

360 production including photography, short-form video, visual direction, model casting, and location scouting.

Scope of Work:

Our Approach

  • Developed a visual direction that reflected the brand’s elegant and timeless tone

  • Cast models that embodied the refined, everyday luxury of the collection

  • Scouted and secured a furnished location that evoked a luxurious, modern home environment

  • Captured stills and short video snippets for both social media and in-store use

  • Delivered cohesive content adaptable for both online and physical retail touchpoints

Deliverables

Campaign visuals for in-store window displays
Lifestyle stills and short-form videos for social media


CASE STUDIES

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