Founded by Gioia Cheung, a 2024 New Wave Creative selected by the British Fashion Council, the studio brings an international outlook and fashion-rooted perspective to every project. With a background from Central Saint Martins and a foundation in visual storytelling, we craft imagery that is both contemporary and refined. Our work is defined by a globally informed eye, an innovative approach, and a strong sense of style and taste — ideal for brands and businesses seeking an elevated, design-conscious visual identity.