M.A.C

Produce lo-fi yet elevated visuals that match MAC’s global campaign style and highlight lip products for the APAC market.

Client Objective:

Creative direction, pre-production, shoot coordination and execution, post-production retouching and colour grading.

Scope of Work:

Our Approach

  • Developed a focused moodboard and visual direction to align internal team and client expectations

  • Collaborated with a stylist to select jewelry pieces that added edge without pulling focus

  • Designed lighting to mimic the softness, contrast, and mood of MAC’s global visuals

  • Executed naturalistic retouching that preserved grain, skin texture, and lip product clarity

Deliverables

A curated set of colour-graded, retouched campaign stills, optimized for APAC digital and social media use.


CASE STUDIES

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