M.A.C
Produce clear, high-quality product imagery tailored for Kakao and other APAC gifting and e-commerce platforms.
Client Objective:
Creative direction, pre-production, shoot coordination, photography and post-production.
Scope of Work:
Creative Concept
The aim was to produce both product-only shots and product-with-set images, as the products were centered around themes—travel, bridal, graduation. Subtle styling cues were introduced to reinforce each theme, producing a sharp, high-contrast look with approachable, relatable touches, balancing polished product shots with playful thematic hints.
Our Approach
Developed a focused moodboard, brain stormed props options and made sure visual direction aligned with internal team and client expectations
Executed sharp, high contrast photographic approach to help make the products pop
Heavy post-production ensured each product’s reflective surfaces were flawless, maintaining a premium finish.
Deliverables
A curated set of colour-graded, retouched product images, optimized for APAC ecommerce platforms
M.A.C
Produce lo-fi yet elevated visuals that match MAC’s global campaign style and highlight lip products for the APAC market.
Client Objective:
Creative direction, pre-production, shoot coordination, photography and post-production.
Scope of Work:
Creative Concept
Embracing MAC’s stripped-back, casual visual style, we captured the lip products in everyday, unpolished settings—like on the floor or a chair—to reflect the daily life of a Gen Z girl. The imagery blends the feel of phone-shot content with a refined, premium finish, balancing clean product moments with relaxed lifestyle shots.
Our Approach
Developed a focused moodboard and visual direction to align internal team and client expectations
Collaborated with a stylist to select jewelry pieces that added edge without pulling focus
Designed lighting to mimic the softness, contrast, and mood of MAC’s global visuals
Executed naturalistic retouching that preserved grain, skin texture, and lip product clarity
Deliverables
A curated set of colour-graded, retouched campaign stills, optimized for APAC digital and social media use.
CASE STUDIES
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