CANADA GOOSE

Develop a 360 campaign to spotlight Canada Goose’s sustainability efforts through a compelling, creative narrative.

Client Objective:

Creative concept, animation, photography production, story development, and post-production.

Scope of Work:

Creative Concept

In response to Canada Goose’s brief to communicate their sustainability values through storytelling, we developed a visual concept centred on the transformation of a reworked CG jacket — upcycled into a hand-made quilt by a team of designers.

Our creative direction reimagined the quilt as a narrative device, with the animation designed to make it feel as though the quilt were coming to life to tell a story of environmental loss, restoration, and generational hope. This was paired with a portrait series that grounded the concept in warmth and human connection.

Our Approach

  • Partnered with upcycling designers who transformed a Canada Goose jacket into a hand-crafted quilt

  • Developed a symbolic narrative about environmental loss and renewal

  • Photographed the quilt and translated the motifs into a continuous scroll animation

  • Captured portraits of individuals holding the quilt outdoors, using a soft white backdrop within natural settings to highlight warmth and connection

Deliverables

3 minute animated film
Portrait photography stills


CASE STUDIES

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